Overview of Services Marketing Book

Bateson and Hoffman's SERVICES MARKETING, 4e, examines the use of services marketing as a competitive tool from a uniquely broad perspective. The book explores services marketing not only as an essential focus for service firms, but also as a source of competitive advantage for companies that market tangible products. As a result, real-world examples throughout the book feature a wide array of businesses representing a variety of industries both within and beyond the nine service economy supersectors: education and health services, financial activities, government, information, leisure and hospitality, professional and business services, transportation and utilities, wholesale and retail trade and "other services." The Fourth Edition of this proven book draws on cutting-edge data to cover important current issues such as business-to-business services, technology and the global market, giving you valuable insights and skills to help you understand-and succeed in-today's business environment.

• Book Type :

Business&Economics

• Book Binding :

Paperback

• Language :

English

• Number of Pages :

488 pages

• ISBN - 10 :

8131516474

• Services Marketing Published On :

2012

• Resource:

Students and Professionals:Business&Economics

Disclaimer:

• Services Marketing Book is not for reading online or for free download in PDF or eBook format.
• Table of Contents,Index,Syllabus,summary and image of Services Marketing book may be of a different edition or of the same title.
• Price can change due to reprinting, price change by publisher or sourcing cost change for imported books.