Services Marketing: People, Technology and Strategy 7th Edition
₹769.00
Book Title: | Services Marketing: People, Technology and Strategy 7th Edition |
Author: | Lovelock / Chatterjee |
ISBN-13: | 9788131759394 |
Publication: | Pearson Education India |
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Overview of Services Marketing: People, Technology and Strategy 7th Edition Book
Organized around a strategic marketing framework, Services Marketing provides with maximum flexibility for instructors in structuring the course for teaching and at the same time guiding students into the consumer and competitive environments in services marketing. The marketing framework has been restructured for this edition to reflect the current services marketing scene. The examples of practical application of concepts help in bridging the gap between theory and practice. It has a strongly managerial perspective, but is rooted in solid recent academic research.
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Business&Economics
Paperback
English
704 pages
8131759393
2011
Students and Professionals:Business&Economics
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