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SERVICES MARKETING: TEXT AND CASES 2E book by Vinnie Jauhari, Kirti Dutta
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SERVICES MARKETING: TEXT AND CASES 2E

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Overview of SERVICES MARKETING: TEXT AND CASES 2E Book

TitleSERVICES MARKETING: TEXT AND CASES 2E
AuthorVinnie Jauhari, Kirti Dutta
ISBN-139780199456161
PublicationOXFORD

The second edition of Services Marketing has been revised to reflect the changes in the business environment and the industry since the first edition was published in 2009. It has been updated with new sections, cases, exhibits as well as two new chapters on Managing the Services Brand and Managing Demand and Supply. The text includes classroom case studies as well as chapter-end concept review questions, critical thinking exercises, and project exercises.

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Overview of SERVICES MARKETING: TEXT AND CASES 2E Book

The second edition of Services Marketing has been revised to reflect the changes in the business environment and the industry since the first edition was published in 2009. It has been updated with new sections, cases, exhibits as well as two new chapters on Managing the Services Brand and Managing Demand and Supply. The text includes classroom case studies as well as chapter-end concept review questions, critical thinking exercises, and project exercises.

Book Type :
Marketing
Book Binding :
Not Available
Language :
‎ English
No. of Pages :
‎ 578 Pages
ISBN - 10 :
019945616X
ISBN - 13 :
9780199456161
SERVICES MARKETING: TEXT AND CASES 2E Published On :
‎ 5 December 2017
Publisher :
‎ Oxford Univ Pr
Edition :
‎ 2nd

About Vinnie Jauhari, Kirti Dutta:

Vinnie Jauhari, Kirti Dutta is the author of SERVICES MARKETING: TEXT AND CASES 2E.

Disclaimer:

  • SERVICES MARKETING: TEXT AND CASES 2E book is not for reading online or for free download in PDF or eBook format.
  • Table of Contents, Index, Syllabus, summary and image of SERVICES MARKETING: TEXT AND CASES 2E may be of a different edition or of the same title.
  • Price can change due to reprinting, price change by publisher or sourcing cost change for imported books.
OXFORD
tbhpd_9780199456161

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