- New
Searching the catalog…
Services Marketing Text & Cases
₹425.00
Overview of Services Marketing Text & Cases Book
| Title | Services Marketing Text & Cases |
| Author | Dr S L Gupta, Dr Ritika S Israney |
| ISBN-13 | 9789349290778 |
| Publication | SULTAN CHAND |
The world of marketing has undergone a tremendous transformation in recent years. As economies shift towards being more service-oriented, understanding the nuances of service marketing has become indispensable. This book has been designed to cater to a diverse range of learners-whether you are a business management student, an aspiring entrepreneur or a professional seeking to deepen your understanding of service marketing. The integration of real-world case studies, examples and interactive exercises will enable you to connect theoretical concepts with practical applications. As you navigate through the chapters, you will encounter discussions on service quality gaps, customer relationship management, service blueprinting and the use of technology to enhance service delivery. Each topic is carefully curated to help you grasp the core principles while inspiring innovative thinking. Salient Features Comprehensive Coverage of Service Concepts: This book delves into core service marketing principles, emphasising their critical role in Industry 4.0, where tech-driven transformations are reshaping service delivery and customer experiences. Interactive Chapter Openings: Each chapter begins with an engaging, conversation-style case study to spark curiosity and set the stage for deeper exploration of the concepts. Interactive Learning Tools: This book encourages critical thinking and problem-solving through hands-on projects, higher-order thinking questions (HOTS) and interactive exercises. Rich Case Studies: Each chapter includes detailed case studies from diverse industries to illustrate practical implementation of concepts. Practical Focus: This book is designed to cater to both students and industry professionals, bridging theory and real-world practice.
-
For General Enquiries E-mail support@madrasshoppe.com
-
COD Available. Delivery Time 4 - 7 Working Days in India.
-
Trusted by over 100K+ customers. Verified and Trusted Cashfree Online Payment
Overview of Services Marketing Text & Cases Book
The world of marketing has undergone a tremendous transformation in recent years. As economies shift towards being more service-oriented, understanding the nuances of service marketing has become indispensable. This book has been designed to cater to a diverse range of learners-whether you are a business management student, an aspiring entrepreneur or a professional seeking to deepen your understanding of service marketing. The integration of real-world case studies, examples and interactive exercises will enable you to connect theoretical concepts with practical applications. As you navigate through the chapters, you will encounter discussions on service quality gaps, customer relationship management, service blueprinting and the use of technology to enhance service delivery. Each topic is carefully curated to help you grasp the core principles while inspiring innovative thinking. Salient Features Comprehensive Coverage of Service Concepts: This book delves into core service marketing principles, emphasising their critical role in Industry 4.0, where tech-driven transformations are reshaping service delivery and customer experiences. Interactive Chapter Openings: Each chapter begins with an engaging, conversation-style case study to spark curiosity and set the stage for deeper exploration of the concepts. Interactive Learning Tools: This book encourages critical thinking and problem-solving through hands-on projects, higher-order thinking questions (HOTS) and interactive exercises. Rich Case Studies: Each chapter includes detailed case studies from diverse industries to illustrate practical implementation of concepts. Practical Focus: This book is designed to cater to both students and industry professionals, bridging theory and real-world practice.
Book Type :
Marketing
Book Binding :
Not Available
Language :
English
No. of Pages :
447 Pages
ISBN - 10 :
9349290774
ISBN - 13 :
9789349290778
Services Marketing Text & Cases Published On :
21 April 2025
Publisher :
Sultan Chand and Sons
Edition :
1st 2025
About Dr S L Gupta, Dr Ritika S Israney:
Dr S L Gupta, Dr Ritika S Israney is the author of Services Marketing Text & Cases.
Disclaimer:
- Services Marketing Text & Cases book is not for reading online or for free download in PDF or eBook format.
- Table of Contents, Index, Syllabus, summary and image of Services Marketing Text & Cases may be of a different edition or of the same title.
- Price can change due to reprinting, price change by publisher or sourcing cost change for imported books.
Reviews (0)
Overview of Services Marketing Text & Cases Book
| Title | Services Marketing Text & Cases |
| Author | Dr S L Gupta, Dr Ritika S Israney |
| ISBN-13 | 9789349290778 |
| Publication | SULTAN CHAND |
The world of marketing has undergone a tremendous transformation in recent years. As economies shift towards being more service-oriented, understanding the nuances of service marketing has become indispensable. This book has been designed to cater to a diverse range of learners-whether you are a business management student, an aspiring entrepreneur or a professional seeking to deepen your understanding of service marketing. The integration of real-world case studies, examples and interactive exercises will enable you to connect theoretical concepts with practical applications. As you navigate through the chapters, you will encounter discussions on service quality gaps, customer relationship management, service blueprinting and the use of technology to enhance service delivery. Each topic is carefully curated to help you grasp the core principles while inspiring innovative thinking. Salient Features Comprehensive Coverage of Service Concepts: This book delves into core service marketing principles, emphasising their critical role in Industry 4.0, where tech-driven transformations are reshaping service delivery and customer experiences. Interactive Chapter Openings: Each chapter begins with an engaging, conversation-style case study to spark curiosity and set the stage for deeper exploration of the concepts. Interactive Learning Tools: This book encourages critical thinking and problem-solving through hands-on projects, higher-order thinking questions (HOTS) and interactive exercises. Rich Case Studies: Each chapter includes detailed case studies from diverse industries to illustrate practical implementation of concepts. Practical Focus: This book is designed to cater to both students and industry professionals, bridging theory and real-world practice.