Shortcut by John Pollack Book-9781592409471
  • Shortcut by John Pollack Book-9781592409471

Shortcut

₹499.00
Book Title: Shortcut
Author: John Pollack
ISBN-13: 9781592409471
Publication: Penguin
Edition: Reprint edition (29 September 2015)
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Overview of Shortcut Book

From the meatpacking plants that inspired Henry Ford s first moving assembly line to the domino theory that led America into Vietnam to the "bicycle for the mind" that Steve Jobs envisioned as the Macintosh computer, analogies have played a dynamic role in shaping the world around us and still do today Analogies are far more complex than their SAT stereotype and lie at the very core of human cognition and creativity. Once we become aware of this, we start seeing them everywhere in ads, apps, political debates, legal arguments, logos and euphemisms, to name just a few. At their very best, analogies inspire new ways of thinking, enable invention and motivate people to action. Unfortunately, not every analogy that rings true is true. That s why, at their worst, analogies can deceive, manipulate or mislead us into disaster. The challenge? Spotting the difference before it s too late Rich with engaging stories, surprising examples and a practical Error! Hyperlink reference not valid.method to evaluate the truth or effectiveness of any analogy, Shortcut will improve critical thinking, enhance creativity and offer readers a fresh approach to resolving some of today s most intractable challenges

  • Book Type :

  • Business & Finance

  • Book Binding :

  • Paperback

  • Language :

  • English

  • Number of Pages :

  • 256 pages

  • ISBN - 10 :

  • 1592409474

  • Shortcut Published On :

  • 29 Sep 2015

  • Resource:

  • Textbooks, Business & Finance Books for Students, Teachers, Graudates, Professionals and all others

    Disclaimer:

    • Shortcut Book is not for reading online or for free download in PDF or eBook format.
    • Table of Contents,Index,Syllabus,summary and image of Shortcut book may be of a different edition or of the same title.
    • Price can change due to reprinting, price change by publisher or sourcing cost change for imported books.
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Shortcut

Book Title: Shortcut
Author: John Pollack
ISBN-13: 9781592409471
Publication: Penguin
Edition: Reprint edition (29 September 2015)

Write your review