Simply Better: Winning and Keeping Customers by Delivering What Matters Most Book Information:

cally conservative" book, the authors advocate a "back-to-basics" approach to marketing that replaces the relentless quest for differentiation with a relentless focus on these types of basic customer needs. The authors' research shows that most companies have been ignoring the basics for too long. At the heart of the authors' approach is a view of why customers buy what they do. Barwise and Meehan argue that marketers must understand what customers want from the entire product or service category. So, rather than focus on new luxury attributes for a specific car marketer's need to understand what basic needs customers have for automobiles in general (ie: safety, handling, etc). Once they figure that out they need to deliver on those basic needs better than everyone else.

• Book Type/Genre :

Business Finance

• Book Binding :

Hardcover

• Language :

• Number of Pages :

Page count varies on each edition/reprint

• ISBN - 10 :

• Simply Better: Winning and Keeping Customers by Delivering What Matters Most Published On :

• Resource:

Higher Education Textbooks, Business Finance Book is recommended for Students, Teachers, Graduates, Professionals, and all bibliophiles

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