Social Marketing in India Book Information:

The book, an adaptation of Nancy Lee and Philip Kotler's highly successful book Social Marketing - Influencing Behaviors for Good 4th Edition is structured around the ten-step marketing planning process that trains and encourages social change managers to undertake a systematic and comprehensive approach to behavior change rather than jumping to the stage of producing just ads. The book illustrates these steps and related concepts through numerous examples that are of high quality and diverse contexts, It is one of the first books to bring together excellent social marketing thoughts related to the Indian situation at one place, The book will convince readers that social marketing is not just about producing posters or distributing condoms, it can do much more Through these discussions, the book proposes new ways to address old problems in sum, if you want to learn how to fix India's problems, this book is for you.Table of Contents - I - Understanding Socail MarketingDefining Social Marketing10 Steps in the Strategic Marketing Planning Process16 Tips for SuccessII - Analyzing the Socail Marketing EnvironmentDetermining Research Needs and OptionsChoosing a Purpose and Focus for Your Plan and Conducting a Situation AnalysisIII - Selecting Target Audiences, Objectives and GoalsSegmenting, Evaluating and Selecting Target AudiencesSetting Behavior Objectives and GoalsIdentifying Barriers, Benefits, the Competition and Influential OthersIV - Developing Social Marketing StrategiesCrafting a Desired PositioningProduct - Creating a Product PlatformPrice - Determining Monetary and Nonmonetary Incentives and DisincentivesPlace - Making Access Convenient and PleasantPromotion - Deciding on Messages, Messengers and Creative StrategiesPromotion - Selecting Communication ChannelsV - Managing Social Marketing ProgramsDeveloping a Plan for Monitoring and EvaluationEstablishing Budgets and Finding FundingCreating an Implementation Plan and Sustaining BehaviorEpiloguAppendix - Social Marketing PlanningWorksheetsName IndexSubject Index

• Book Type :

Higher Education Textbooks

• Book Binding :

Paperback

• Language :

English

• Number of Pages :

400 pages

• ISBN - 10 :

978813211357

• Social Marketing in India Published On :

15 Nov 2013

• Resource:

Textbooks & Study Guides, Higher Education Textbooks Books for Students, Teachers, Graudates, Professionals and all others

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