Overview of Social Marketing: Influencing Behaviors for Good Book

This is the definitive textbook for the planning and implementation of programs designed to bring about social change. The authors take key marketing principles and show readers how to apply them to campaigns and efforts to improve health, decrease injuries, protect the environment, build communities, and enhance financial well-being. Social marketing has grown in its sophistication and application to a wider array of social problems, and the Fourth Edition captures the momentum and excitement of this burgeoning field. Passwork-protected Instructor Resources at www.sagepub.com/leesocial4e include powerpoint slides, chapter summaries, discussion questions, and social marketing planning worksheets.

• Book Type :

Business, Strategy & Management

Book Binding :

Paperback

Language :

English

Number of Pages :

516 pages

ISBN - 10 :

813211020X

Social Marketing: Influencing Behaviors for Good Published On :

13-Aug-12

Resource:

Business & Economics, Business, Strategy & Management for Students and Professionals

Disclaimer:

• Social Marketing: Influencing Behaviors for Good Book is not for reading online or for free download in PDF or eBook format.
• Table of Contents,Index,Syllabus,summary and image of Social Marketing: Influencing Behaviors for Good book may be of a different edition or of the same title.
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