Social Sector Communication in India: Concepts, Practices, and Case studies Book Information:

ts-kind book on social sector communication in India that combines concepts with hands-on skills. Social sector communication helps address issues by influencing policy and can be used to bring about desired behavioral change among the targeted public. This book not only highlights the theoretical underpinnings, practice and skill of social sector communications in India but also provides an understanding of various tools and strategies required in development communication encompassing social marketing, media advocacy, social mobilization, grassroots communication and corporate social responsibility (CSR). With the aid of case studies, it offers tips on how to plan campaigns; write a concept note, field report and press release and effectively use social media to achieve developmental program goals. The book discusses the different perspectives of NGOs and program implementers and helps in understanding the corporateNGO interface vis-a-vis CSR projects.

• Book Type/Genre :

Higher Education Textbooks

• Book Binding :

Hardcover

• Language :

English

• Number of Pages :

Page count varies on each edition/reprint

• ISBN - 10 :

• Social Sector Communication in India: Concepts, Practices, and Case studies Published On :

2016

• Resource:

Textbooks & Study Guides, Higher Education Textbooks Book is recommended for Students, Teachers, Graduates, Professionals, and all bibliophiles

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