Social Sector Communication in India: Concepts, Practices, and Case studies
Book Title: | Social Sector Communication in India: Concepts, Practices, and Case studies |
Author: | Jaishri Jethwaney |
ISBN-13: | 9789351508144 |
Publication: | Sage Publications India Private Limited |
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Overview of Social Sector Communication in India: Concepts, Practices, and Case studies Book
A first-of-its-kind book on social sector communication in India that combines concepts with hands-on skills. Social sector communication helps address issues by influencing policy and can be used to bring about desired behavioral change among the targeted public. This book not only highlights the theoretical underpinnings, practice and skill of social sector communications in India but also provides an understanding of various tools and strategies required in development communication encompassing social marketing, media advocacy, social mobilization, grassroots communication and corporate social responsibility (CSR). With the aid of case studies, it offers tips on how to plan campaigns; write a concept note, field report and press release and effectively use social media to achieve developmental program goals. The book discusses the different perspectives of NGOs and program implementers and helps in understanding the corporate NGO interface vis-a-vis CSR projects.
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Communication&Journalism
Paperback
English
9351508145
1 Apr 2016
Students and Professionals:Textbooks, Communication&Journalism
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