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Storytelling for Business and Society
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Overview of Storytelling for Business and Society Book
| Title | Storytelling for Business and Society |
| Author | Dr. Nivedhitha K.S. |
| ISBN-13 | 9789373325064 |
| Publication | WILEY |
Storytelling for Business and Society explores storytelling as both art and science, revealing its power to shape behaviors, cultures, and communities. The book demystifies myths, explores Eastern and Western narratives, and introduces techniques, frameworks, and diversified mediums—from photography to voice—while envisioning the future of storytelling. It examines storytelling's dual role as protagonist and antagonist and offers pragmatic preventive measures. Practical application of concepts such as narrative economics, placemaking, and folklore is explored through fairytale and literary references, research evidence, archetypes, anecdotes, exercises and reflections. Blending timeless narratives with modern insights, it equips students, professionals, and entrepreneurs to craft impactful stories, embrace diversity, navigate cross-cultural challenges, influence stakeholders, and drive transformation. A companion and critique for personal and professional growth.
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Overview of Storytelling for Business and Society Book
Storytelling for Business and Society explores storytelling as both art and science, revealing its power to shape behaviors, cultures, and communities. The book demystifies myths, explores Eastern and Western narratives, and introduces techniques, frameworks, and diversified mediums—from photography to voice—while envisioning the future of storytelling. It examines storytelling's dual role as protagonist and antagonist and offers pragmatic preventive measures. Practical application of concepts such as narrative economics, placemaking, and folklore is explored through fairytale and literary references, research evidence, archetypes, anecdotes, exercises and reflections. Blending timeless narratives with modern insights, it equips students, professionals, and entrepreneurs to craft impactful stories, embrace diversity, navigate cross-cultural challenges, influence stakeholders, and drive transformation. A companion and critique for personal and professional growth.
Book Type :
Economics
Book Binding :
Not Available
Language :
English
No. of Pages :
252 Pages
ISBN - 10 :
937332506X
ISBN - 13 :
9789373325064
Storytelling for Business and Society Published On :
12 January 2026
Publisher :
Wiley
Edition :
Not Available
About Dr. Nivedhitha K.S.:
Dr. Nivedhitha K.S. is the author of Storytelling for Business and Society.
Disclaimer:
- Storytelling for Business and Society book is not for reading online or for free download in PDF or eBook format.
- Table of Contents, Index, Syllabus, summary and image of Storytelling for Business and Society may be of a different edition or of the same title.
- Price can change due to reprinting, price change by publisher or sourcing cost change for imported books.
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Overview of Storytelling for Business and Society Book
| Title | Storytelling for Business and Society |
| Author | Dr. Nivedhitha K.S. |
| ISBN-13 | 9789373325064 |
| Publication | WILEY |
Storytelling for Business and Society explores storytelling as both art and science, revealing its power to shape behaviors, cultures, and communities. The book demystifies myths, explores Eastern and Western narratives, and introduces techniques, frameworks, and diversified mediums—from photography to voice—while envisioning the future of storytelling. It examines storytelling's dual role as protagonist and antagonist and offers pragmatic preventive measures. Practical application of concepts such as narrative economics, placemaking, and folklore is explored through fairytale and literary references, research evidence, archetypes, anecdotes, exercises and reflections. Blending timeless narratives with modern insights, it equips students, professionals, and entrepreneurs to craft impactful stories, embrace diversity, navigate cross-cultural challenges, influence stakeholders, and drive transformation. A companion and critique for personal and professional growth.