Overview of Strategic Management Concepts and Cases: A Competitive Advantage Approach Book

The new edition of this widely-read book provides an effective approach for developing a clear strategic plan in the new world order. Changes made in this edition are aimed at illustrating the effect of new business concepts and techniques on strategic management theory and practice. Due to the magnitude of recent changes affecting companies, cultures and countries, every page of this edition has been updated. A few new features of this edition are given below.Brand new Cohesion Case on Walt Disney company. Brand new or improved Assurance of Learning Exercises at the end of all chapters to apply chapter concepts. The exercises prepare students for strategic management case analysis. Brand new examples throughout the book. All new current readings at the end of each chapter; new research and theories of seminal thinkers in strategy development, such as Arnoff, Chandler, Porter, Hamel, Prahald, Mintzberg and Barney. Twenty-seven brand new cases grouped by industry.Table of Contents:PrefaceAcknowledgmentsAbout the AuthorPart 1: Overview of Strategic ManagementChapter 1: The Nature of Strategic Management Part 2: Strategy FormulationChapter 2: The Business Vision and MissionChapter 3: The External AssessmentChapter 4: The Internal AssessmentChapter 5: Strategies in ActionChapter 6: Strategy Analysis and ChoicePart 3: Strategy ImplementationChapter 7: Implementing Strategies: Management and Operations IssuesChapter 8: Implementing Strategies: Marketing, Finance or Accounting, R&D and MIS IssuesPart 4: Strategy EvaluationChapter 9: Strategy Review, Evaluation and ControlPart 5: Key Strategic-Management TopicsChapter 10: Business Ethics or Social Responsibility or Environmental SustainabilityChapter 11: Global or International IssuesPart 6: Strategic-Management Case Analysis How to Prepare and Present a Case AnalysisName IndexSubject Index

• Book Type :

Engineering

• Book Binding :

Paperback

• Language :

English

• Number of Pages :

692 pages

• ISBN - 10 :

8120348850

• Strategic Management Concepts and Cases: A Competitive Advantage Approach Published On :

2013

• Resource:

Students and Professionals:Textbooks, Engineering

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