Strategic Management: Creating Competitive Advantages
Book Title: | Strategic Management: Creating Competitive Advantages |
Author: | Dess |
ISBN-13: | 9781259098680 |
Publication: | McGraw Hill Education |
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Overview of Strategic Management: Creating Competitive Advantages Book
Strategic Management: Creating Competitive Advantages Sixth Edition, provides solid treatment of traditional topics in strategic management as well as thorough coverage of contemporary topics such intellectual assets, entrepreneurship, innovation, knowledge management, Internet strategies, crowd sourcing, environmental sustainability, businesses use of blogs and social networking sites and more. The text is rounded off by rich, relevant and teachable cases. This text s accessible writing style and wealth of new and updated illustrations, which clarify the most difficult topics, make this text the best resource for the students.Table of ContentsPart One: Strategic AnalysisChapter 1: Strategic Management: Creating Competitive AdvantagesChapter 2: Analyzing the External Environment of the FirmChapter 3: Assessing the Internal Environment of the FirmChapter 4: Recognizing a Firm's Intellectual Assets: Moving beyond a Firm's Tangible ResourcesPart Two: Strategic FormulationChapter 5: Business Level Strategy: Creating and Sustaining Competitive AdvantagesChapter 6: Corporate Level Strategy: Creating Value through DiversificationChapter 7: International Strategy: Creating Value in Global MarketsChapter 8: Entrepreneurial Strategy and Competitive DynamicsPart Three: Strategic ImplementationChapter 9: Strategic Control and Corporate GovernanceChapter 10: Creating Effective Organizational DesignsChapter 11: Strategic Leadership: Creating a Learning Organization and an Ethical OrganizationChapter 12: Managing Innovation and Fostering Corporate EntrepreneurshipPart Four: Case AnalysisChapter 13: Analyzing Strategic Management Cases
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Business&Finance
Paperback
English
592 pages
1259098680
1 Jul 2013
Students and Professionals:Textbooks, Business&Finance
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