Strategic Management of Technological Innovation (SIE)
Book Title: | Strategic Management of Technological Innovation (SIE) |
Author: | Melissa Schilling |
ISBN-13: | 9780070667129 |
Publication: | McGraw Hill Education |
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Overview of Strategic Management of Technological Innovation (SIE) Book
This text is written for courses that may be called strategic management of technology and innovation, technology strategy, technology innovation, technology management, or for specialized new product development courses that focus on technology. Schilling's approach synthesizes the major research in the field, providing students with the knowledge needed to enhance case discussion and analysis. The subject is approached as a strategic process, and as such, is organized to mirror the strategic management process used in most strategy textbooks, progressing from assessing the competitive dynamics of a situation, to strategy formulation, to strategy implementation.
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Business&Finance
Paperback
English
335 pages
0070667128
9 Jul 2007
Students and Professionals:Textbooks, Business&Finance
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