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Strategic Market Management, 11ed, An Indian Adaptation | IM | BS | e
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Overview of Strategic Market Management, 11ed, An Indian Adaptation | IM | BS | e Book
| Title | Strategic Market Management, 11ed, An Indian Adaptation | IM | BS | e |
| Author | David A. Aaker, Christine Moorman |
| ISBN-13 | 9789354243387 |
| Publication | WILEY |
This Indian adaptation is revised to benefit students develop a comprehensive understanding of various aspects of strategic market management and strategic decision making. The chapters have been thoroughly revised with the addition of new topics including Marketing Myopia, DESTEP Framework, Customer Engagement, Brand Love, and many others. A new set of cases and examples relevant to the Indian scenario have been added, which provide students the opportunity to relate better to and apply the knowledge gained from the text. There are updated end-of-chapter cases reflecting the best digital and global practices to help learners understand how the strategic decisions and actions of a variety of companies and industries shape their future.
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Overview of Strategic Market Management, 11ed, An Indian Adaptation | IM | BS | e Book
This Indian adaptation is revised to benefit students develop a comprehensive understanding of various aspects of strategic market management and strategic decision making. The chapters have been thoroughly revised with the addition of new topics including Marketing Myopia, DESTEP Framework, Customer Engagement, Brand Love, and many others. A new set of cases and examples relevant to the Indian scenario have been added, which provide students the opportunity to relate better to and apply the knowledge gained from the text. There are updated end-of-chapter cases reflecting the best digital and global practices to help learners understand how the strategic decisions and actions of a variety of companies and industries shape their future.
Book Type :
Management
Book Binding :
Not Available
Language :
English
No. of Pages :
328 Pages
ISBN - 10 :
935424338X
ISBN - 13 :
9789354243387
Strategic Market Management, 11ed, An Indian Adaptation | IM | BS | e Published On :
1 October 2021
Publisher :
Wiley
Edition :
Not Available
About David A. Aaker, Christine Moorman:
David A. Aaker, Christine Moorman is the author of Strategic Market Management, 11ed, An Indian Adaptation | IM | BS | e.
Disclaimer:
- Strategic Market Management, 11ed, An Indian Adaptation | IM | BS | e book is not for reading online or for free download in PDF or eBook format.
- Table of Contents, Index, Syllabus, summary and image of Strategic Market Management, 11ed, An Indian Adaptation | IM | BS | e may be of a different edition or of the same title.
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Overview of Strategic Market Management, 11ed, An Indian Adaptation | IM | BS | e Book
| Title | Strategic Market Management, 11ed, An Indian Adaptation | IM | BS | e |
| Author | David A. Aaker, Christine Moorman |
| ISBN-13 | 9789354243387 |
| Publication | WILEY |
This Indian adaptation is revised to benefit students develop a comprehensive understanding of various aspects of strategic market management and strategic decision making. The chapters have been thoroughly revised with the addition of new topics including Marketing Myopia, DESTEP Framework, Customer Engagement, Brand Love, and many others. A new set of cases and examples relevant to the Indian scenario have been added, which provide students the opportunity to relate better to and apply the knowledge gained from the text. There are updated end-of-chapter cases reflecting the best digital and global practices to help learners understand how the strategic decisions and actions of a variety of companies and industries shape their future.