Strategy Maps: Converting Intangible Assets into Tangible Outcomes
Book Title: | Strategy Maps: Converting Intangible Assets into Tangible Outcomes |
Author: | KAPLAN ROBERT |
ISBN-13: | 9781591391340 |
Publication: | Harvard Business Review Press |
Edition: | First edition (1 February 2004) |
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Overview of Strategy Maps: Converting Intangible Assets into Tangible Outcomes Book
"Strategy Maps" takes readers to the next level of precision in strategy implementation. "Strategy Maps" introduces a new tool that has evolved from Robert Kaplan and David Norton's ongoing research with hundreds of Balanced Scorecard adopters across the globe, and its premise is simple: if you can visually map your strategy, the people within your organization will better understand it and therefore be better able to execute it effectively. It offers a visual cause-and-effect explanation of what's working and what doesn't in a way that everyone in the company can understand. It helps get the entire organization involved in strategy.
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Business & Finance
Paperback
English
1591391342
1 Feb 2004
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