Superconsumers: A Simple, Speedy and Sustainable Path to Superior Growth Book Information:

raftsters. American Girl fans. Despite their different tastes, these eclectic diehards have a lot in common: theyre obsessed about a specific brand, product or category. They pursue their passions with fervor and theyre extremely knowledgeable about the things they love. They arent average consumerstheyre super consumers.Although small in number, super consumers can have an outsized impact on a companys bottom line. Representing 10% of total consumers, they can drive between 30% to 70% of sales and theyre usually willing to spend considerably more than the average consumer. And because theyre so engaged and passionate, they can offer invaluable advice to managers looking to improve their products, change their business models, energize their cultures and attract new customers.In Super consumers, growth strategy expert Eddie Yoon lays out a simple but extremely effective framework that has helped companies of all types and sizes achieve more sustainable growth: hell show you how to find, listen to and engage with your most passionate and profitable consumers and then tailor your decisions to meet their wants and needs. Along the way, hell let you into the minds and homes of super consumers of all kinds, revealing what makes them tick and why theyre willing to spend so much more than other consumers. Rich with data and case studies of companies that have implemented super consumer strategies with great success, Super consumers is a fun, practical and inspiring guide for anyone interested in making their best customers even better.

• Book Type/Genre :

Business Finance

• Book Binding :

Hardcover

• Language :

• Number of Pages :

Page count varies on each edition/reprint

• ISBN - 10 :

• Superconsumers: A Simple, Speedy and Sustainable Path to Superior Growth Published On :

• Resource:

Higher Education Textbooks, Business Finance Book is recommended for Students, Teachers, Graduates, Professionals, and all bibliophiles

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