Switch: Sales Transformation for Strategic Advantage Book Information:

Selling ice to Eskimos has always been cited as the role model for all sales persons. With the mindset of meeting targets at all costs, approaches to sales tend to be desperate, aggressive, and highly intrusive. Sales management continues to give precedence to effort over effectiveness and to near-term over long-term gains, and tends to blame the sales persons for lack of success. Customer-centricity is at the heart of transforming the sales effectiveness of any organisation. Switch is focused on business-to-business sales transformation and promotes customer success as the key to a companys success.Is your time of targeting in the customers best interest? How can you nurture customers so that they are ready for your products and services? How will you deliver new value that a customer is not aware of, and how do you support them in their decision-making? These are some of the concepts covered in this book.The approaches have been shared in fictional short story form and summarised through a section entitled Insight at the end of each story. The stories discuss three different dimensions that need to be addressed to transform any organisations sales: transformation of attitude and approach to the customer, transformation of engagement with the customer, and transformation of the management of the sales process.

• Book Type :

Business, Strategy & Management

• Book Binding :

Paperback

• Language :

English

• Number of Pages :

• ISBN - 10 :

978938757819

• Switch: Sales Transformation for Strategic Advantage Published On :

5 Jun 2018

• Resource:

Business & Economics, Business, Strategy & Management Books for Students, Teachers, Graudates, Professionals and all others

Disclaimer:

• Switch: Sales Transformation for Strategic Advantage Book is not for reading online or for free download in PDF or eBook format.
• Table of Contents,Index,Syllabus,summary and image of Switch: Sales Transformation for Strategic Advantage book may be of a different edition or of the same title.
• Price can change due to reprinting, price change by publisher or sourcing cost change for imported books.
• Switch: Sales Transformation for Strategic Advantage by Author: Book reviews and ratings are trustworthy and product description given above are true to the best. Product Description posted here by sellers would be updated based on the Customers feedback, if the details are not accurate.
• Customers who bought this product can write your best reviews and suggest the product if the item's price is low which would be helpful for the buyers interested to purchase. Read Best & Top Books related to this item
• The above Bibliographic information is specific to this book listed for sale
• Special offers, deals & discounts on this product are subject to the terms and conditions of the website