Ten Deadly Marketing Sins: Signs and Solutions
₹450.00
Book Title: | Ten Deadly Marketing Sins: Signs and Solutions |
Author: | Philip Kotler |
ISBN-13: | 9788126508556 |
Publication: | Wiley India Pvt Ltd |
Edition: | new edition (28 May 2014) |
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Overview of Ten Deadly Marketing Sins: Signs and Solutions Book
In this clear and comprehensive guide, renowned marketing expert Philip Kotler identifies the ten most common - and most damaging - mistakes marketers make, and how you can dodge them. Covering crucial ground such as brand-building, maximizing technology, and relationship management, this book is a must-have for marketers aiming to remain competitive in an increasingly challenging marketplace.
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Business, Strategy & Management
Paperback
English
164 pages
8126508558
28 May 2014
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