Overview of The 22 Immutable Laws Of Branding Book

Everyone knows that building your product or service into a bona fide brand is the only way to stand out in today's insanely crowded marketplace. The only question is how do you do it? This is the definitive text on branding, distilling complex theories and principles behind this key marketing term into in twenty-two easy-to-read vignettes including: The Law of Contraction A brand becomes stronger when you narrow its focus The Law of the Word A brand should strive to own a word in the mind of the consumer The Law of Fellowship In order to build the category, a brand should welcome other brands World-renowned marketing guru Al Ries and his daughter and business partner Laura Ries examine brand-blazing strategies from the world's best, including Coca-Cola, Xerox, BMW, Federal Express and Starbucks, to provide you with the expert insight you need to build a world-class brand.

• Book Type :

Business & Finance

Book Binding :

Paperback

Language :

English

Number of Pages :

192 pages

ISBN - 10 :

1861976054

The 22 Immutable Laws Of Branding Published On :

3 Apr 2000

Resource:

Textbooks, Business & Finance Books for Students, Teachers, Graudates, Professionals and all others

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• The 22 Immutable Laws Of Branding Book is not for reading online or for free download in PDF or eBook format.
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