The Art and Craft of PR: Creating the Mindset and Skills to Succeed in Public Relations Today Book Information:

This book is built around the idea that PR as a communications discipline has no boundaries. It is the PR professionals manual for creating that specific type of mindset and building the necessary skills to meet todays communications challenges, which include mastery of the fundamentals, cultivating unbridled curiosity and creativity, the art of listening, and never losing sight of business objectives. This book is a cornerstone for PR students and novices looking to break into the industry, and for junior and mid-level PR practitioners interested in learning new skills, which they can use to gain a creative edge on their competition.

• Book Type :

Higher Education Textbooks

• Book Binding :

Paperback

• Language :

English

• Number of Pages :

192 pages

• ISBN - 10 :

9352807456

• The Art and Craft of PR: Creating the Mindset and Skills to Succeed in Public Relations Today Published On :

15 Jul 2018

• Resource:

Textbooks & Study Guides, Higher Education Textbooks Books for Students, Teachers, Graudates, Professionals and all others

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