The Art of Product Design: Changing How Things Get Made
Book Title: | The Art of Product Design: Changing How Things Get Made |
Author: | Hardi Meybaum |
ISBN-13: | 9788126550265 |
Publication: | WILEY |
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Overview of The Art of Product Design: Changing How Things Get Made Book
Product development is a team sport, but at most companies it isn't practiced that way. Companies should be drawing on the creativity of engaged customers and the ideas of outsiders, but instead they go back to the same small group of internal "experts" for new ideas. Designers and engineers should be connecting with marketing, sales, customer support, suppliers and most importantly, customers, but instead they sit in cubes and occasionally try to convey their ideas to outsiders by way of slides. It doesn't have to be this way, and for an increasing number of companies, it isn't.
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Exam Preparation
Paperback
English
8126550260
2014
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