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The Balanced Scorecard: Translating Strategy Into Action
Book Title: | The Balanced Scorecard: Translating Strategy Into Action |
Author: | KAPLAN ROBERT |
ISBN-13: | 9780875846514 |
Publication: | Harvard Business Review Press |
Edition: | First edition (8 February 1996) |
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Overview of The Balanced Scorecard: Translating Strategy Into Action Book
The Balanced Scorecard translates a company's vision and strategy into a coherent set of performance measures. The four perspectives of the scorecard-financial measures, customer knowledge, internal business processes, and learning and growth-offer a balance between short-term and long-term objectives, between outcomes desired and performance drivers of those outcomes, and between hard objective measures and softer, more subjective measures. In the first part, Kaplan and Norton provide the theoretical foundations for the Balanced Scorecard; in the second part, they describe the steps organizations must take to build their own Scorecards; and, finally, they discuss how the Balanced Scorecard can be used as a driver of change.
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Business & Finance
Paperback
English
978087584651
8 Feb 1996
Textbooks, Business & Finance Books for Students, Teachers, Graudates, Professionals and all others
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