The Content Trap: A Strategist's Guide to Digital Change
Book Title: | The Content Trap: A Strategist's Guide to Digital Change |
Author: | Bharat Anand |
ISBN-13: | 9780143428619 |
Publication: | Penguin Random House India |
Edition: | Latest edition (7 November 2016) |
-
COD Available. Delivery Time 4 - 7 Working Days in India.
-
For General Enquiries WhatsApp 7200833323 (Chat Support)
-
Trusted by over 100K+ customers
Overview of The Content Trap: A Strategist's Guide to Digital Change Book
As Bharat Anand shows in this eminently readable book, connections are now more important than content. Daniel H. Pink, author of Drive and To Sell Is Human Harvard Business School Professor of Strategy Bharat Anand presents an incisive new approach to digital transformation that favours fostering connectivity over focusing exclusively on content. Companies everywhere face two major challenges today: getting noticed and getting paid. To confront these obstacles, Bharat Anand examines a range of businesses around the world, from The New York Times to The Economist, from Chinese Internet giant Tencent to Scandinavian digital trailblazer Schibsted and from talent management to the future of education. Drawing on these stories and on the latest research in economics, strategy and marketing, this refreshingly engaging book reveals important lessons, smashes celebrated myths and reorients strategy. Success for flourishing companies comes not from making the best content but from recognizing how content enables customers connectivity; it comes not from protecting the value of content at all costs but from unearthing related opportunities close by; and it comes not from mimicking competitors best practices but from seeing choices as part of a connected whole. Digital change means that everyone today can reach and interact with others directly: We are all in the content business. But that comes with risks that Bharat Anand teaches us how to recognize and navigate. Filled with conversations with key players and in-depth dispatches from the front lines of digital change, The Content Trap is an essential new playbook for navigating the turbulent waters in which we find ourselves.
Book Type :
Book Binding :
Language :
Number of Pages :
ISBN - 10 :
The Content Trap: A Strategist's Guide to Digital Change Published On :
Resource:
- The Content Trap: A Strategist's Guide to Digital Change Book is not for reading online or for free download in PDF or eBook format.
- Table of Contents,Index,Syllabus,summary and image of The Content Trap: A Strategist's Guide to Digital Change book may be of a different edition or of the same title.
- Price can change due to reprinting, price change by publisher or sourcing cost change for imported books.
Paperback
English
464 pages
0143428616
7 Nov 2016
Textbooks, Business & Finance, The Content Trap: , , , Books for Students, Teachers, Graudates, Professionals and all others
Disclaimer: