Overview of The Curious Marketer: Expeditions in Branding and Consumer Behaviour Book

Out of curiosity comes everything Steve JobsFrom Apple to Tata Tea, many leading brands have their roots in curiosity. The desire to know more often leads to new ideas and new perspectives; for a marketer, curiosity shapes the way one looks at products and their branding in innovative ways. In his new book, Harish Bhat brings his expertise on branding, communication and consumer insights to bear on a rapidly developing consumer-facing arena, exploring more than fifty products, places, people, books and publicity campaigns that excite him as a marketer. From brand marketing using aliens and flying saucers to going big with a delicious local product (banana chips or coconut water), from the interesting concept behind multicoloured socks to the metamorphosis of the Diwali shopper, Bhat touches on fascinating areas that marketers are targeting today.Immensely topical, this is a pleasurable read that will be of great interest to general readers, as well as students and professionals who work in the exciting area of marketing.

• Book Type :

Business & Finance

• Book Binding :

Paperback

• Language :

English

• Number of Pages :

• ISBN - 10 :

0670089753

• The Curious Marketer: Expeditions in Branding and Consumer Behaviour Published On :

22 Feb 2017

• Resource:

Textbooks, Business & Finance Books for Students, Teachers, Graudates, Professionals and all others

Disclaimer:

• The Curious Marketer: Expeditions in Branding and Consumer Behaviour Book is not for reading online or for free download in PDF or eBook format.
• Table of Contents,Index,Syllabus,summary and image of The Curious Marketer: Expeditions in Branding and Consumer Behaviour book may be of a different edition or of the same title.
• Price can change due to reprinting, price change by publisher or sourcing cost change for imported books.