The Dorito Effect: The Surprising New Truth About Food and Flavor Book Information:

ment from an award-winning journalist proving that the key to reversing Americas health crisis lies in the overlooked link between nutrition and flavor: The Dorito Effect is one of the most important health and food books I have read (Dr. David B. Agus, New York Times bestselling author).We are in the grip of a food crisis. Obesity has become a leading cause of preventable death, after only smoking. For nearly half a century weve been trying to pin the blame somewherefat, carbs, sugar, wheat, high-fructose corn syrup. But that search has been in vain, because the food problem thats killing us is not a nutrient problem. Its a behavioral problem, and its caused by the changing flavor of the food we eat.Ever since the 1940s, with the rise of industrialized food production, we have been gradually leeching the taste out of what we grow. Simultaneously, we have taken great leaps forward in technology, creating a flavor industry, worth billions annually, in an attempt to put back the tastes weve engineered out of our food. The result is a national cuisine that increasingly resembles the paragon of flavor manipulation: Doritos. As foodall foodbecomes increasingly bland, we dress it up with calories and flavor chemicals to make it delicious again. We have rewired our palates and our brains, and the results are making us sick and killing us.With in-depth historical and scientific research, The Dorito Effect casts the food crisis in a fascinating new light, weaving an enthralling tale of how we got to this point and where we are headed. Weve been telling ourselves that our addiction to flavor is the problem, but it is actually the solution. We are on the cusp of a new revolution in agriculture that will allow us to eat healthier and live longer by enjoying flavor the way nature intended.

• Book Type :

Higher Education Textbooks

• Book Binding :

TradePaparback

• Language :

English

• Number of Pages :

As Per Edition's Page count

• ISBN - 10 :

• The Dorito Effect: The Surprising New Truth About Food and Flavor Published On :

NA

• Resource:

Textbooks & Study Guides, Higher Education Textbooks Books for Students, Teachers, Graduates, Professionals, and all others

Disclaimer:

• The Dorito Effect: The Surprising New Truth About Food and Flavor Book is not for reading online or for free download in PDF or eBook format.
• Table of Contents, Index, Syllabus, summary and image of The Dorito Effect: The Surprising New Truth About Food and Flavor book may be of a different edition or of the same title.
• The Price of this product may change due to the reprinting of the book or by the publisher. For imported books, the price may change frequently due to exchange rates.
• The Dorito Effect: The Surprising New Truth About Food and Flavor by Mark Schatzker Book reviews and ratings are trustworthy and the product description given above is true to the best. The product description posted here by sellers would be updated based on the Customer's feedback, if the details are not accurate.
• The customers who have bought this product can write your best reviews and suggest the product if the item's price is low which would be helpful for the buyers interested to purchase. Read Best & Top Books related to this item
• The above Bibliographic information is specific to this book listed for sale
• Special offers, deals & discounts on this product are subject to the terms and conditions owned by the website