Overview of The Fortune at the Bottom of the Pyramid (Old Edition) Book

In The Fortune At The Bottom of The Pyramid, the authors try to show how the world's five-billion-strong poor people are a potential gold mine for the world's fastest growing multinational corporations. As per its tagline, the book focuses on eradicating poverty through profits. It explains how the trickle-down economy and greater economic development can actually work. According to the authors, this is possible if manufacturers and producers focus on developing areas suffering from crippling poverty. He argues that this is potentially a region for untapped profits and thus can benefit all involved.The book's arguments are based around the idea that five billion poor people in the world possible be an untapped market. The buying power that the poor have is cumulatively vast and this can be enormously profitable for companies who cater goods to these interest groups. The book tells us this can be accomplished by serving the poor with what they need at affordable rates.The Fortune At The Bottom of The Pyramid was published by Motilal U.K. Books of India in 2009 and is available in hardcover.Key Features: This concept originally emerged in the Strategy + Business journal, by Stuart L. Hart and C. K. Prahalad. According to Bill Gates, the founder of Microsoft, this book "offers an intriguing blueprint for how to fight poverty with profitability.

• Book Type :

Reference

• Book Binding :

Paperback

• Language :

English

• Number of Pages :

• ISBN - 10 :

8131730808

• The Fortune at the Bottom of the Pyramid (Old Edition) Published On :

1 Jan 2009

• Resource:

Students and Professionals:Reference

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