Overview of The Indian Media Business Book

The Indian Media Business, Fourth Edition gives you detailed analysis, perspective and information on eight segments of the media business in India print, TV, film, radio, music, digital, outdoor and events. It presents the business history, current dynamics, regulation, economics, technology, valuations, case studies, trends (Indian and global) and a clear sense of how the business operates. This book is a must-read for media professionals, students and for those planning to invest in the Indian media and entertainment business.The outstanding feature of the fourth edition is a new chapter on digital media arguably, the first ever look at digital media from a comprehensive business perspective. This looks at everything from history to business dynamics and the major issues digital media faces in India.This edition tackles regulation with more detail than any of the previous ones. There is one large case study on the quality of regulation in India and several caselets such as the ones on copyright law, defamation law and how it works for social media.This edition also contains more caselets than the previous editions. There are caselets on the changes in readership methodology, on the trouble with news broadcasting and on the rising power of Hindi newspapers and the impact of digital on both print and TV among others.

• Book Type :

Business&Finance

• Book Binding :

Paperback

• Language :

English

• Number of Pages :

484 pages

• ISBN - 10 :

813211356X

• The Indian Media Business Published On :

1 Jan 2017

• Resource:

Students and Professionals:Textbooks, Business&Finance

Disclaimer:

• The Indian Media Business Book is not for reading online or for free download in PDF or eBook format.
• Table of Contents,Index,Syllabus,summary and image of The Indian Media Business book may be of a different edition or of the same title.
• Price can change due to reprinting, price change by publisher or sourcing cost change for imported books.