The LIC Story: Making of Indias Best Known Brand Book Information:

What does LIC stand for? Is it a security provider or a common mans savings mobilizer? A mere money lender or a nation builder? Is it like any other PSUan employment generatoror has it grown into the way of life of almost every Indian? LIC is all of these rolled into one! From being called theJewel in the Crown of India to being synonymous with the insurance industry, the Life Insurance Corporation, has made a place in every household of India. In more than 60 years LIC has not only gained the trust of the public but in its many ways, LIC is ahead of several global leaders in the insurance industry. The book, The LIC Story: Making of Indias Best-known Brand, is an account of this extra ordinary organization through the eyes of Kamalji Sahay who joined LIC as a young professional in 1977 and saw it sail through choppy waters for three decades when he served as their Executive Director. This book covers the details of the most significant events, people and operational dynamics which the author experienced across the remotest offices or even at the headquarters of LIC. Full of interesting anecdotes, The LIC Story takes us on a fascinating ride into this mighty organization from an insiders perspective.Kamalji Sahay has eloquently brought out how by simply winning trust of the people, the LIC has retained its dominant presence in India for decades.

• Book Type :

Industries & Business Sectors

• Book Binding :

Paperback

• Language :

English

• Number of Pages :

• ISBN - 10 :

9386215489

• The LIC Story: Making of Indias Best Known Brand Published On :

10 Oct 2018

• Resource:

Business & Economics, Industries & Business Sectors Books for Students, Teachers, Graudates, Professionals and all others

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