The Making of Star India: The Amazing Story of Rupert Murdoch's India Adventure Book Information:

When Rupert Murdoch, executive chairman, News Corporation, blew up more than $870 million buying Star TV from Richard Li in the early 1990s, analysts were dismayed. Why on earth had Murdoch invested in a pan-Asian broadcaster that was neither fish nor fowl? More than twenty-five years later, with revenues of over $2 billion, Star India is one of the country's three largest media firms. Murdoch's instinct had done what a hundred investor summits could not: showcased the potential of the Indian media market to the world. Vanita Kohli-Khandekar tells the thrilling story of Indian television through its most notable protagonist: Star TV. The narrative is peppered with delicious anecdotes and a fascinating cast of characters that includes Rathikant Basu, Peter Mukerjea, Uday Shankar, Sameer Nair and the Murdochs, who loom large over every scene.

• Book Type :

Higher Education Textbooks

• Book Binding :

Paperback

• Language :

English

• Number of Pages :

• ISBN - 10 :

0670090794

• The Making of Star India: The Amazing Story of Rupert Murdoch's India Adventure Published On :

25 Jul 2019

• Resource:

Textbooks & Study Guides, Higher Education Textbooks Books for Students, Teachers, Graudates, Professionals and all others

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