Overview of The Road to Luxury: The Evolution, Markets and Strategies of Luxury Brand Management Book

This book serves as a one-stop comprehensive look at what the luxury industry had been, is and will be. It aims to analyze the luxury phenomenon through several academic frameworks as applied to numerous practical examples and provide a well-researched tool kit interspersed with heavy touch-and go' statistics on the luxury markets the world over. It helps the new age luxury managers and aspiring luxury entrepreneurs to re-construct a customized interpretation to apply to his/her own new age business needs, especially in the Asian luxury market, currently the largest in the world and is an excellent start-to-finish' book for the academically inclined.

• Book Type :

Exam Preparation

• Book Binding :

Paperback

• Language :

English

• Number of Pages :

• ISBN - 10 :

8126554339

• The Road to Luxury: The Evolution, Markets and Strategies of Luxury Brand Management Published On :

2015

• Resource:

Exam Preparation Books for Students, Teachers, Graudates, Professionals and all others

Disclaimer:

• The Road to Luxury: The Evolution, Markets and Strategies of Luxury Brand Management Book is not for reading online or for free download in PDF or eBook format.
• Table of Contents,Index,Syllabus,summary and image of The Road to Luxury: The Evolution, Markets and Strategies of Luxury Brand Management book may be of a different edition or of the same title.
• Price can change due to reprinting, price change by publisher or sourcing cost change for imported books.