The Silk Road Rediscovered
Book Title: | The Silk Road Rediscovered |
Author: | Anil K. Gupta |
ISBN-13: | 9788126550166 |
Publication: | jossey boss |
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Overview of The Silk Road Rediscovered Book
For virtually every large Indian company, China has become mission critical as a market, as a supplier, as a source of low cost capital, as a platform for global advantage, as a partner and as a competitor. Yet there remains a limited understanding of China that is rooted largely in myths. Based on real life case studies of Indian companies who have been successful in China--such as Tata Consulting Services, Mahindra & Mahindra, Suzlon, NIIT and Larsen and Toubro--this book provides an action-oriented roadmap for Indian companies to address the challenges and capture the opportunities that China represents.
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Exam Preparation
Paperback
English
8126550163
2014
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