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The Strategy and Tactics of Pricing book by T T Nagle
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The Strategy and Tactics of Pricing

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Overview of The Strategy and Tactics of Pricing Book

TitleThe Strategy and Tactics of Pricing
AuthorT T Nagle
ISBN-139781032761725
PublicationSARAT - ROUTLEDGE

The Strategy and Tactics of Pricing is the most well-established and influential strategic pricing text available, relied on by practitioners and students globally as a core guide for value-based pricing. The book explains how to balance the ability to create and extract value through from markets by managing pricing decisions in a more strategic and profitable manner. Rather than calculating prices to cover costs or to achieve sales goals, readers will learn to frame more strategic choices that proactively influence customer perceptions of value, manage internal costs, and profitably shift demand curves.

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Overview of The Strategy and Tactics of Pricing Book

The Strategy and Tactics of Pricing is the most well-established and influential strategic pricing text available, relied on by practitioners and students globally as a core guide for value-based pricing. The book explains how to balance the ability to create and extract value through from markets by managing pricing decisions in a more strategic and profitable manner. Rather than calculating prices to cover costs or to achieve sales goals, readers will learn to frame more strategic choices that proactively influence customer perceptions of value, manage internal costs, and profitably shift demand curves.

Book Type :
Books
Book Binding :
Not Available
Language :
English
No. of Pages :
Not Available
ISBN - 10 :
1032761725
ISBN - 13 :
9781032761725
The Strategy and Tactics of Pricing Published On :
Not Available
Publisher :
Not Available
Edition :
Not Available

About T T Nagle:

T T Nagle is the author of The Strategy and Tactics of Pricing.

Disclaimer:

  • The Strategy and Tactics of Pricing book is not for reading online or for free download in PDF or eBook format.
  • Table of Contents, Index, Syllabus, summary and image of The Strategy and Tactics of Pricing may be of a different edition or of the same title.
  • Price can change due to reprinting, price change by publisher or sourcing cost change for imported books.
SARAT - ROUTLEDGE
tbhpd_9781032761725

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