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The Ultimate Marketing Plan
Book Title: | The Ultimate Marketing Plan |
Author: | Dan S.,Kennedy |
ISBN-13: | 9781440511844 |
Publication: | Adams Media |
Edition: | Fourth edition (11 August 2016) |
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Overview of The Ultimate Marketing Plan Book
Let's face it - the business world today is nothing like it was ten years ago. Marketing budgets are tighter, consumers are more skeptical and social media has changed forever the way we talk to our customers. In this new edition of his bestselling 'The Ultimate Marketing Plan', industry expert Dan S. Kennedy integrates such tools as social media marketing, networking and strategic memberships into a complete plan that will strengthen your customer base without breaking your budget. Packed with updated examples, marketing techniques and contributions from experts, Kennedy shows you how to catapult your company to the cutting edge.
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Business & Finance
Paperback
English
240 pages
1440511845
11 Aug 2016
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