Uncommon Sense, Common Nonsense: Why some organisations consistently outperform others
Book Title: | Uncommon Sense, Common Nonsense: Why some organisations consistently outperform others |
Author: | Jules Goddard |
ISBN-13: | 9781846686023 |
Publication: | Profile Books Ltd |
Edition: | Main edition (4 December 2013) |
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Overview of Uncommon Sense, Common Nonsense: Why some organisations consistently outperform others Book
This is a book for managers who know that their organisations are stuck in a mindset that thrives on fashionable business theories that are no more than folk wisdom, and whose so-called strategies that are little more than banal wish lists.
It puts forward the notion that the application of uncommon sense - thinking or acting differently from other organisations in a way that makes unusual sense - is the secret to competitive success. For those who want to succeed and stand out from the herd this book is a beacon of uncommon sense and a timely antidote to managerial humbug.
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Business & Finance
Paperback
English
256 pages
1846686024
4 Dec 2013
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