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URC-9373-095-RURAL CONSU BEHAV IN INDIA
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Overview of URC-9373-095-RURAL CONSU BEHAV IN INDIA Book
| Title | URC-9373-095-RURAL CONSU BEHAV IN INDIA |
| Author | A. Sarangapani |
| ISBN-13 | 9788131807309 |
| Publication | Laxmi Publications |
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Overview of URC-9373-095-RURAL CONSU BEHAV IN INDIA Book
This book presents a comprehensive coverage of the subject with examples from the Indian scenario. The book analyses rural consumer consumption patterns and brand preferences, shifting of brands and reasons for brand shifting, different types of rural markets, mode of purchase, frequency of buying, distance travelled for purchase and store patronage and stresses on consumer decision-making and clearly explains the five stages of problem recognition, information search, evaluation of alternatives, purchase and post-purchase behaviour. It also explains levels of satisfaction with regard to various practices adopted by the marketers and consumerism in rural areas.
Book Type :
Marketing
Book Binding :
Paperback
Language :
English
No. of Pages :
126 Pages
ISBN - 10 :
8131807304
ISBN - 13 :
9788131807309
URC-9373-095-RURAL CONSU BEHAV IN INDIA Published On :
1 January 2010
Publisher :
Laxmi Publications
Edition :
First Edition
About A. Sarangapani:
A. Sarangapani is the author of URC-9373-095-RURAL CONSU BEHAV IN INDIA.
Disclaimer:
- URC-9373-095-RURAL CONSU BEHAV IN INDIA book is not for reading online or for free download in PDF or eBook format.
- Table of Contents, Index, Syllabus, summary and image of URC-9373-095-RURAL CONSU BEHAV IN INDIA may be of a different edition or of the same title.
- Price can change due to reprinting, price change by publisher or sourcing cost change for imported books.
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Overview of URC-9373-095-RURAL CONSU BEHAV IN INDIA Book
| Title | URC-9373-095-RURAL CONSU BEHAV IN INDIA |
| Author | A. Sarangapani |
| ISBN-13 | 9788131807309 |
| Publication | Laxmi Publications |