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Taking cues from economics, demography, history, culture, philosophy and good old common sense, Rama Bijapurkar makes sense of the complex and inscrutable Indian marketthe many Consumer Indias, their diverse and schizophrenic consumer behaviour and the way to make your companys fortune in this billion-plus market.Irreverent and insightful, this book answers the questions to twelve key facets of Consumer India. Bijapurkar explains why the Indian consumer market islike that only, why it will not change in a hurry, and what it takes to develop a winningmade for India business strategy. Rama has developed a very strong case for learning about India on its own terms before investing. This book is a critical read for anyone considering building a large presence for themselves in India.From the Foreword by C. K. Prahalad, author of The Fortune at the Bottom of the Pyramid

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Business & Economics

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Paperback

• Language :

English

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• ISBN - 10 :

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