Overview of We are like that only: Understanding the Logic of Consumer India Book

Taking cues from economics, demography, history, culture, philosophy and good old common sense, Rama Bijapurkar makes sense of the complex and inscrutable Indian market the many Consumer Indias, their diverse and schizophrenic consumer behaviour and the way to make your company s fortune in this billion-plus market.Irreverent and insightful, this book answers the questions to twelve key facets of Consumer India. Bijapurkar explains why the Indian consumer market is like that only , why it will not change in a hurry, and what it takes to develop a winning made for India business strategy. Rama has developed a very strong case for learning about India on its own terms before investing. This book is a critical read for anyone considering building a large presence for themselves in India. From the Foreword by C. K. Prahalad, author of The Fortune at the Bottom of the Pyramid

• • Book Type :

Business & Economics

• • Book Binding :

Paperback

• • Language :

English

• • Number of Pages :

• • ISBN - 10 :

• • We are like that only: Understanding the Logic of Consumer India Published On :

• • Resource:

Kindle ebooks, Business & Economics Books for Students, Teachers, Graudates, Professionals and all others

Disclaimer:

• We are like that only: Understanding the Logic of Consumer India Book is not for reading online or for free download in PDF or eBook format.
• Table of Contents,Index,Syllabus,summary and image of We are like that only: Understanding the Logic of Consumer India book may be of a different edition or of the same title.
• Price can change due to reprinting, price change by publisher or sourcing cost change for imported books.