Overview of WHAT GREAT BRANDS DO: The Seven Brand-Building Principles that Separate The Best from The Rest Book

What Great Brands Do shows how companies as diverse as IBM, REI, Starbucks, Lululemon, and more have all used their exceptional brand platforms as management tools to fuel, align, and guide every task they undertake--and have achieved higher-than-average profit margins as a result. It shows how these firms rely on a brand-as-business management approach to grow and succeed in tough economic climates, regardless of the size of their marketing budgets. It distills their approach into seven guiding principles and accompanying best practices to provide a thoughtful and practical methodology for putting a company's brand in the driver's seat of the organization.

• Book Type :

WHAT GREAT BRANDS DO: The Seven Brand

Book Binding :

Paperback

Language :

English

Number of Pages :

ISBN - 10 :

8126550228

WHAT GREAT BRANDS DO: The Seven Brand-Building Principles that Separate The Best from The Rest Published On :

2014

Resource:

Exam Preparation, WHAT GREAT BRANDS DO: The Seven Brand Books for Students, Teachers, Graudates, Professionals and all others

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