Overview of What They Don t Teach You About Marketing Book

New recruits who join the Marketing Department face a strange problem. They learn a lot of concepts - branding, segmentation, positioning, decision trees, competitive advantage, etc. but find that they know very little about their own actual role and what they are expected to do in an organization. This book fills the gap between what you learn in college and what you actually do in office. It explains the major concepts of marketing management in a friendly, easy-to-understand manner and gives practical tips to make the transition from a 'college student' to a 'marketing professional' much easier. "This is a relevant guide for someone beginning a marketing career. The free-flowing style and lucid explanations make it an insightful read for the young professionals". Harsh Mariwala, CMD, Marico Ltd "Management students are traditionally introduced to the topics of Sales and Marketing in a disjointed and incoherent manner, usually taught by different faculty members.

• Book Type :

Business, Strategy & Management

Book Binding :

Paperback

Language :

English

Number of Pages :

208 pages

ISBN - 10 :

023063804X

What They Don t Teach You About Marketing Published On :

2009

Resource:

Students and Professionals:Business & Economics, Business, Strategy & Management

Disclaimer:

• What They Don t Teach You About Marketing Book is not for reading online or for free download in PDF or eBook format.
• Table of Contents,Index,Syllabus,summary and image of What They Don t Teach You About Marketing book may be of a different edition or of the same title.
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