Why People (Dont) Buy: The Go and Stop Signals Book Information:

Full of practical diagrams and maps, as well as international case studies, this book offers a unique and extensively-tested 'GO-STOP Signal Framework', which allows managers to better understand why consumers are not buying their products and what can be done to put this right.

• Book Type :

Higher Education Textbooks

• Book Binding :

Paperback

• Language :

English

• Number of Pages :

232

• ISBN - 10 :

978113746667

• Why People (Dont) Buy: The Go and Stop Signals Published On :

Import, 12 Jun 2015

• Resource:

Textbooks & Study Guides, Higher Education Textbooks Books for Students, Teachers, Graudates, Professionals and all others

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