Winning Strategies for Business (Response Books)
Winning Strategies for Business (Response Books) Book Details:
Book Title: | Winning Strategies for Business (Response Books) |
Author: | Rajat Kanti Baisya |
ISBN-13: | 9788132104421 |
Publication: | SAGE Response |
Reprint Year: | 2010 |
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Winning Strategies for Business (Response Books) Book Information:
Winning Strategies for Business is a comprehensive strategic management resource that brings together all the business tools that managers need for surviving business challenges and succeeding in the dynamic economic environment of today. The recent global economic crisis has alerted the business world to the need for maintaining a strategic edge through productivity enhancement, cost management and product innovation. The book provides a holistic and contemporary lesson on strategic management by encompassing areas like strategy development, new economic policy, strategies for survival, competitive advantage, growth, mergers, globalization, innovation, and portfolio management. The author also brings together numerous examples and case studies on companies like Infosys, Reliance, Biocon and Amul to explain how organizations have faced and dealt with business and economic challenges.
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Higher Education Textbooks
Paperback
English
288 pages
8132104420
19 Aug 2010
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