Working Capital Management and Control: Principles and Applications Book Information:

The decade starting 2009 can be defined to be that of innovative marketing in India. Quality and service remain important success parameters in product delivery that enables it to reach the consumer in quick time with least cost and no damage and it has remained the basic mantra that has at once baffled, intrigued and inspired corporate to find avenues unheard of, earlier. Several companies are trying to adjust to the scenario and others are still groping in the dark. Sales as the breadwinner remains on the top of corporate agenda as unless it is streamlined nothing worthwhile can be achieved. The emphasis of business has rightly shifted from manufacturing to sales and marketing leading to major benefits to the customer. Companies have realized that the task that does not directly relate or benefit the customer is either redundant or can be easily be outsourced. Supply chain, logistic support have become the pivot on which the marketing/customer plan takes root and succeeds. The book essentially projects the vision of sales and distribution as two major components of marketing, and it should create an urge to learn and excel in the important business area.

• Book Type/Genre :

The Genre may be either fiction or non-fiction

• Book Binding :

Paperback

• Language :

English

• Number of Pages :

536

• ISBN - 10 :

• Working Capital Management and Control: Principles and Applications Published On :

2013

• Resource:

Management and Commerce,New Releases Book is recommended for Students, Teachers, Graduates, Professionals, and all bibliophiles

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